Privacy Policy
By Heart
Effective: 30 September 2026
By Heart is made by Nicholas Robinson-Wall (“we”). This policy explains what happens to the things you put into By Heart.
The short version: we never see your data. By Heart has no accounts, no analytics and no advertising. We don’t run any servers that your information passes through.
Where your information is kept
- On your iPhone. Everything you add, including notes, dates, moments, gift ideas and photos, is stored on your device.
- In your iCloud account. If you use iCloud, By Heart syncs your information through your own private iCloud database. Apple holds it under your Apple Account, and we can’t read it. Apple’s privacy policy covers how iCloud handles it.
- In backups you make. If you save a backup, the file goes wherever you choose to put it. You control who it’s shared with.
Features that use your device or Apple’s services
- Photos. You pick photos with Apple’s photo picker. By Heart only receives the photos you choose; it can’t see the rest of your library.
- Reminders. Reminders for important dates are scheduled on your device and aren’t sent anywhere.
- Face ID and passcode. If you lock a tile, your device checks it’s you. By Heart never receives your face data or passcode.
- Widgets. Widgets show a summary of your tiles on your Home Screen. A locked tile shows nothing in a widget.
- Apple Intelligence. On devices that support it, By Heart uses Apple’s on-device model to tidy the wording of what you enter. This happens entirely on your iPhone. It never uses Private Cloud Compute, and nothing is sent to us or to Apple.
Links you add
If you add a web link, for example to a gift idea, By Heart may contact that website to fetch its preview image. That website sees a normal request from your device, just as it would if you visited it, and its own privacy policy applies. By Heart sends none of your other information with that request.
Third-party services
By Heart includes no third-party SDKs, analytics, advertising or crash-reporting services. The only outside services it uses are Apple’s, as described above.
What we collect
Nothing. We don’t collect, store, sell or share any personal information, usage data or diagnostics.
If you test By Heart through TestFlight, Apple may share crash reports and feedback with us, but only when you choose to send them. Apple’s TestFlight terms cover this.
How long your information is kept
Your information stays on your device and in your iCloud account until you delete it. We hold none of it, so there’s nothing for us to keep or delete.
Deleting your information
- In the app: delete items in the app, or use Delete & Start Fresh.
- Everything else: delete the app to remove what’s on your device. You can remove its iCloud data in Settings under [your name] › iCloud.
Children
We don’t knowingly collect information from anyone, children included. While By Heart does not contain content inappropriate for children, it isn’t designed with children in mind.
Changes
If this policy changes, we’ll update the effective date above. If a change affects how your information is handled, we’ll also say so in the app’s release notes.